We think that the simplicity and high-level semantics of DBMS 3.0™ will ultimately make it the data management substrate of choice for a wide range of applications, particularly as those applications move into the Web and are rehosted on Web-based software infrastructure components.
However, we expect DBMS 3.0™ to gain early traction in two types of applications for which it provides highly differentiated value:
- high-end analysis / modeling applications
- low-end Web 2.0 applications that are rapidly assembled by combining APIs from different web services — 'mashups' in Web 2.0 jargon
The first will give us a very high-value market to sell into; the second will give us very broad, rapid market entry — buzz.
Web 2.0 technorati suggest that nearly 60% of DBMS-backed web sites are simple CRUD applications (Create, Read, Update a Database). DBMS 3.0™ makes it dramatically simpler to build this kind of application. We leave the CRUD market segment without further elaboration, and focus instead on the market segments in which analysis / modeling applications are found. Our objective is a light one; we want simply to suggest how broad is the range of markets in which such applications occur.